Why Personality Matters

Love and Romance


The wisdom of the ages offers two seemingly contradictory principles of romantic attraction: “like is attracted to like,” and “opposites attract.” Carl Jung was convinced that opposites attract and even fascinate each other. Jung called his mysterious conception of the opposite the “shadow.” One’s shadow is that which one has not developed, expressed, or lived out in oneself. Our psychological opposite represents the rejected, abandoned, or unlived half of ourselves. In Jung’s view, we are not so much seeking similarity in our mates as complementarity — the completion of ourselves by our opposite. Learn more about personality and romantic pairings

Population Distributions


How common or rare are each of the 16 different personality type? Does gender play a role? Are there more puppies than turtles?  Learn more about the frequency of different psychological preferences by gender.

Personality Briefs


Our personality briefs look at current event and popular culture through the lens of personality.  It’s fun and easy way to learn about personality while gaining insight to your favorite books, movies, celebrities, and more.

Behavioral Traits


According to type theory, our psychological preferences in four different areas combine to determine our personality type. Compare the opposing behavioral traits that indicate our psychological preferences and ultimately our personality type. 

Conversation Starters


The 2bme pocket personality quiz provides a great way to start a conversation and open doors. Click through our Facebook album for more great ideas on how make personality social.

Personality Profiles


Different personality types have different strengths and weaknesses, interests, values, self-image, intellectual focus, and social roles. Different personality types are also susceptible to different stress triggers and behave differently when under stress. Learn more about the characteristics of the 16 different personality types.



People of all types can find success in all fields. The key is finding the right job within any given field. The right job is one that fits well with our personality, talents and interests. We generally like what we are good at and get better at what we like. And what we like is influenced by our psychological preferences. Learn more about personality and careers.

Type Theory


Our personality quiz and materials are based on Carl Jung’s theory of psychological types, later expanded and popularized by the mother-daughter team of Isabel Myers and Katharine Cook Briggs (creators of the Myers Briggs psychological assessment), and the temperament theory of David Keirsey (author of Please Understand Me), which links human behavioral patterns (traits) to four temperaments and sixteen character types.  Learn more about the theory of psychological types and temperament